In 2000, Nick Robertson and Quentin Griffiths founded As Seen On Screen. The company soon became known simply by the acronym ASOS. The mission of the company was to bring fashion and beauty items seen on stars and in movies to everyday people in Britain. In 2013 the company opened its second office.It currently earns over 750 million pounds per year.
The company is dedicated to making customers feel as glamorous on the outside as they do on the inside. The way the company does this is by ensuring that any and all items offered at its stores are very similar or exact replicas of the same items worn in movies. It's all about being glamorous.
What makes ASOS unique?
ASOS shows potential customers individual catwalk model videos of clothing items available on the site. It also runs a fashion blog with articles about celebrities and entertainment.