In the late 2000s, Peldi Guilizzoni was working as a senior software engineer at Adobe. One day when he found his project manager expressing her frustration about not getting a suitable tool to sketch out user interfaces, Guilizzoni got a life changing idea. Guilizzoni thought he was going to create a tool that would help to mockup a user interface. It took Guilizzoni until 2008 to develop a tool called Balsamiq Mockups and in the same year he founded Balsamiq Studios. Mockups is basically a graphical tool that helps to draft user interfaces for websites, web applications, desktop applications, and mobile applications. The tool received immediate positive response, giving the company a very good start. Over the next few years, Balsamiq experienced constant growth and by 2011, they had total sales of around $5 million. The company took off from there, and continued to achieve significant milestones over the years.
Balsamiq believes a simple philosophy – “life’s too short for bad software.” The company aims to “help people create software and websites that are easier to use.” The founder of the company, Peldi Guilizzoni left his job at Adobe and started Balsamiq, so that he can keep learning. From day one, Balsamiq has been driven by that attitude – to learn new things every day. The company experienced huge growth over the years, but it still upholds most of its founding values. Balsamiq aims to be a company that is “human, respectful, transparent, inclusive, socially and environmentally conscious, and a good citizen of the world and the Web.” The company has always been governed by innovative ideas, passion for excellence, and a commitment to help people learn the fundamentals of user experience design. The company also strives to foster a thriving UX community. To this end, Balsamiq sponsors many events, conferences, and websites, and provides free integration with ux.stackexchange.com.
What makes Balsamiq unique?
Balsamiq has made it easier to mock up a user interface, thereby helping people create web applications, desktop applications and websites that are easy to use. The company’s flagship product Balsamiq Mockups is available as a web/desktop/mobile application and also as a plugin to bug trackers and wikis. The company provides excellent customer service and offers free trial versions of its products to help its customers make an informed decision before actually buying the tool. They strive to provide software that is highly functional, extremely easy to use, yet quite cost effective. They are also committed to support the local community by making donations from time to time.