Bare Necessities' History
It was in the year 1998 when Bare Necessities was started in Avanel, New Jersey. The company was started out by Noah Wrubel and Bill Richardson. The main reason why the store has gotten its name is because Wrubel’s family used to own a chain of stores under the same name. By re opening the store in 1998, the store was revived. It was in the year 2001 when the company finally saw some progress with the number of people going to their store. They made use of great marketing strategies online in order to reach more people. It was in the year 2004 when they chose David Wauters as Bare Necessities’ marketing director. It was in the year 2008 when they launched their first mail order catalog. They also saw the need to adhere to the needs of the plus sized community and they did this by hiring the right people to help them out. As of now, the store is getting more than one order per hour and they are certainly popular enough to be recognized.
Bare Necessities' Values
One of the values of the company is to provide the right underwear, lingerie and undergarment to different people. This means that body type does not matter because there is always something for everybody. From plus sized women to big and tall men, all items are available to fit people well. It also values giving its help to their customers. This means that whenever customers would need help when it comes to sizes as well as the items that are available, the customer service of the company will give out the help that they need. The store also values Loyalty so they make it a point to ask the opinion of their loyal customers because they believe that they can always do something in order to improve on the things that they are currently selling and the services that they are giving out to the people.
What makes Bare Necessities' unique?
One of the reasons why this company is unique is because it loves its customers. This means that it always gives special attention to what the customers need and want. Through the demands of the customers, they are able to give the needed designs and the right designers that can provide people with what they need. Placing an order can be easy as well. It can be as simple as calling through phone and just providing the right details. For people who do not know their sizes yet, the company will be very insistent on giving the help that they can provide.