Best Western's History
Best Western was founded by M.K. Guertin in the years following WWII. During that time, most hotels were independently owned and had begun referring one another to travelers, which is how the Best Western hotel chain began. The term "Best Western" came from the fact that most of their hotels were located west of the Mississippi. By the 1970's, Best Western had expanded to Canada, Mexico, Australia, and New Zealand. In 2002 they opened locations in Asia and Europe, and by 2011, Best Western was known as the worlds largest hotel chain.
Best Western's Values
Best Western strive to provide all it's customers with a completely satisfying experience. Attesting to their success in this goal are the many awards and nominations they're received several times from TripAdvisor. They offer outstanding customer service and room quality at all of their locations and are well-known across the world.
What makes Best Western's unique?
Unlike most hotel chains, each Best Western hotel is independently owned. However, rather than both the Best Western franchise and the hotel owner both earning a profit, Best Western operates on a non-profit membership basis. What that means is that travelers can expect a certain range of quality at a Best Western without paying a high cost, because all members of the Best Western chain are required to uphold the guidelines and standards set forth by the Best Western name. This gives local hotel owners the ability to advertise under a well-known name while keeping their own business intact.