Blair is one of the largest direct marketing mail order retailers in the U.S. that was founded in 1910 by John L. Blair who used to take up an offer of selling raincoats. After many failed attempts to sell raincoats, Blair was asked by an undertaker if had black ones available and he didn’t but it did give the man an idea to take advantage of the new rubber vulcanization process to come up with an attractive black wool fabric to the outher part of a raincoat. He then started producing a coat based on his idea with the help of his classmate who initially supplied him with 1,200 coats which were sold out almost immediately. From humble beginnings, Blair has already established a good reputation and was able to stick around for over 100 years now with it well-known for retail catalogs sent to millions of its U.S. customers.
For over 100 years now, U.S. shoppers have counted on the company for quality merchandise, excellent customer service and competitive prices. Blair offers stylish clothes for men and women, home furnishing, house decor and many others. Its women’s collection features trendy, current and classic styles for petites and plus sizes while its men’s collection features apparel that are available in regular, tall and big sizes. If there is anything that hasn’t changed over the century long of being in the industry, it is Blair’s dedication to the high standards that its owner had built the company. Then and now, Blair Corporation puts its customers as its top priority which is one of the reasons why it has stayed in the business this long.
What makes Blair's unique?
Blair Corporation is a trusted retailer of low to mid-priced men’s and women’s clothing and beauty products with them primarily sold via direct mail merchandising pieces that include letterstyle, multisheet mailings and catalogs. Over the past 100 years, the company has certainly grown and one of the proofs is its product line that obviously has evolved from decade to decade and now it offers a wide range of items to choose from. At Blair Corporation, shoppers can count on guaranteed satisfaction and excellent customer service with everyone at the company working hard to provide a unique and superb shopping experience.