Introducing fashion trends in 1998, Bluefly retailed designer brands before starting Belle and Clive, a membership site for users to buy designer brands at discounted prices via limited-time events. The very popular program Closet Confessions was launched in 2010 introducing closet habits of celebrities. The company’s primary office is in New York.
Bluefly encourages visitors to send pictures and videos of closets and offers lucky winners prize money. The Closet Confessions series won the company the 2010 Fashion 2.0 Award for a top-class video. The partnership with Badgeville enabled a high-tech social gaming technology to be incorporated onto the website. Visitors win rewards by participating on the white label social gaming platform and are encouraged to visit the shopping site.
What makes Bluefly unique?
Bluefly has several renowned designers creating unique designs including Christian Louboutin and Michael Kors. It has popular categories like Cashmere Sweaters and Little Black Dress. The company introduced a new collection of diamond jewelry in 2011, and designers now create in-demand fine jewelry.