Exactly 50 years ago, in 1965 Brookstone was founded. Initially, it all started as a catalogue company that used to offer products for your home and hobbies that were hard to find. Thanks to this creative idea and the magazine ads, the business quickly gained popularity. Only few years after the start of the company, in 1973 was opened the first retail store of Brookstone. It was in Peterborough, New Hampshire and it was no surprise that the sales were growing and flourishing thanks to walk-in trade. Nowadays the company has more than 290 stores in the USA and Puerto Rico. The stores are placed in busy and dynamic locations like airports, shopping malls and shopping centres where crowds of customers are walking by the Brookstone windows every day. The customer support centres are positioned in Mexico and ready to respond to every query.
Thanks to the creative idea of the founder – to offer furniture, accessories and items that are not so easy to find, Brookstone stood out before its competitors. Even today it’s quite hard to think about a shop whose items can’t be found literally in every second home in the USA. This individual customer-oriented approach became the label of Brookstone. Their biggest aim is just make life better. Creativity, innovations and inspiration is what they promote with their products, their company policy and their code of conduct. It’s no wonder that high-quality of the items in addition to exclusive service is among their top priorities. They believe that customers need to be inspired, to find something that will truly motivate them and make them smile. The secret of the successful business is to offer a reliable and trustworthy environment for the customer – and that’s exactly what Brookstone does.
What makes Brookstone unique?
There hundreds and thousands of companies that offer household accessories, items, furniture and electronics. But if you want to add a touch of individuality and uniqueness to your home, than Brookstone is all you need. Electronics, furniture, hobbies and outdoor living – for Brookstone is all about having a better life. Through continuous learning and growth and thanks to support and inspiration they’ve managed to win the hearts of their customers. For them and for their clients, life must be happy, easy and full of fun and if needed, they’ll go not one but two extra miles just so you can have it all.