Bob Brownell was a businessman with a passion for firearms and turned his hobby of customizing firearms into a part-time business in 1938. The first Brownells catalog was released in 1947 with emphasis on quality and customer service. The small workshop turned into a full-time firearm business catering to gunsmiths across the United States. The founder’s son Frank joined with a background in advertising and journalism, which helped in marketing more products and catalogs. The company established a special facility in 1973, which still remains with several expansions. It moved from providing gunsmith supplies to the gun-parts market in the 1980s. The website brownells.com was launched in 2000 with a vast array of products. Sinclair International was acquired in 2007. With expansion plans beginning in 2010, ammunition was added to the product category in 2011. The company has been in business for over 75 years. It has opened several online portals in different countries including Germany, Italy, Sweden, and the United Kingdom to cater to European customers.
Brownells is among the top suppliers of gun parts, accessories, and gunsmithing tools for hobby and professional shooters, gunsmiths, military and law enforcement armories. The company has more than 90,000 products to repair, maintain, and upgrade firearms. Customers find parts related to rifles, shotguns, and handguns; magazines; ammunition; and shooting accessories. Books and videos, eye and eye protection, flashlights, gun storage, speed loaders, targets, holsters, and other subcategories are listed on the e-commerce portal. Parts of all major brands such as COLT, Benelli, and Browning are found. Sinclair International has a full product list for all types of shooters. Components, reloading tools, optics, cleaning and maintenance products are offered from reputed manufacturers like Sinclair and Sierra among others. Several sponsorship deals are in place with the company sponsoring the 2015 Smith & Wesson IDPA indoor National Championship and professionals shooters like Janna Reeves. It has made a 67th consecutive entrance to the NRA Show held in 2015 in Tennessee.
What makes Brownells' unique?
Brownells has a loyalty and membership program open to customers opting for free shipping, discounts, and special deals for nominal yearly fees. The company has rebate sales for different products categorized under products, articles, and videos. It has an interactive program in place for users to actually assemble a gun in a virtual atmosphere. Several options of pre-made guns are offered. Gun parts like lower and upper receivers, optics, sites, and accessories are then selected to complete the assembly. A special order or service with no additional charge is offered to customers asking for custom parts. The company contacts the appropriate supplier to fulfill a request.