It was in the year 1977 when Jake Burton created the company that he called Burton Snowboards. One of his main products then is called “Backhill.” It is a narrow board with a single strap binding. It has a rope and its handle is attached to its nose. The very first snow boards were first made in the garage. He was given help by Dimitrije Milovich who was a surfer. They decided to move to Vermont and with a small team of people, they were able to make, sell and even repair various snowboards. Jake Burton campaigned so that snowboarders will be allowed in various snow resorts. Slowly but surely, the numbers of people who needed snowboards grew and Burton was supposed to give people the supply that they need. Every year, more and more people appreciate Burton even more until it has become the Burton Company that we know of today.
Even though it has been decades since Burton Company was created, this does not mean that its values have already changed. Burton is very clear that it is an environment friendly company. It makes sure that it makes use of environment friendly tactics to create product designs, develop, manufacture and package the items that are being sold. Even shipping products are given utmost attention to ensure that they are not bad for the environment. Another thing that the company focuses on is the customers. As much as possible, they would like to offer and give the customers what they want and need. They take time to listen to consumers and take into account the things that they have to say. The company also takes good care of the staff because happy staff will result to having happy customers as well.
What makes Burton's unique?
The main reason why this company is unique is because of its dedication to the environment. This may well be because Burton focuses on snowboarding and climate change can very well change how snowboarders can ride. Aside from that, the environmental issue that people are facing right now cannot be changed anymore. Climate change is being experienced all over the world and the seas and oceans are starting to overflow with water. These are things that cannot be avoided anymore and the company is determined to make sure that they are working for the improvement of earth in the future. The company supports various causes to make sure that it gets its message across to help save the environment.