Cabelas was founded in 1961, when Dick Cabela bought fishing flies and put an ad in a Casper, Wyoming newspaper to sell the flies at $1 per 12 hand-tied flies. The business was run from the kitchen table of Dick and his wife Mary’s home in Chappell, Nebraska. As the company started to grow, they moved into a 50,000 square foot building in 1969. In 2006, the Cabela’s website was rated as the best in the outdoor retailer industry.
As the company has grown from a kitchen table to a worldwide company today, they still believe in the philosophy that the customer is number one and that dedication to the customer is the most important aspect. Dick and Mary Cabela are members of the Sporting Goods Industry Hall of Fame and in 2006 named the Company of the Year by Sporting Classics magazine.
What makes Cabelas unique?
Cabela’s sells all types of products related to outdoor activities including hunting, camping, clothing, footwear, boating, fishing, ATV, hobbies and home and cabin.