The company, Cardpool Inc. was founded in the year 2009 by Anson Tim and is located in San Fransisco, California, U.S.A. The company serves as a gift card exchange marketplace for consumers to purchase, sell and trade pre owned gift cards. Cardpool Inc. does the job of connecting gift card holders all over the world to purchase discounted gift cards or sell gift cards for cash. The cards categories could be art and craft, apparel and accessories, music and movies, electronics, fast food, books, beauty and health, home furnishing, pet supplies, restaurants, grocery, shoes, travel, drug stores, maternity and baby, children and toys. The company has been featured on channels such as FOX, NPR, ABC, CBS, CNN, The Wall Street Journal, The New York Times and NBC. In the year 2011, Blackhawk Network acquired Cardpool Inc. Blackhawk Network is a prominent gift card distributor that serves more than 200 million consumers weekly.
Customer service is of utmost importance at Cardpool Inc. Hence, the company provides facilities such as free USPS shipping covered by their purchase guarantee program. The company makes sure that each consumer gets what he wants.
When a person sells his giftcard to Cardpool, the company first verifies and authenticates the card before selling to the next consumer. If consumers are not satisfied with the card purchase from Cardpool, they have the option of returning their unused gift card. Simplicity, convenience and safety are some of the values that Cardpool Inc. stands by. They allow the consumer to sell their unused gift cards without any hassle. Moreover, Cardpool never sells cards with fees or expiry date. The customers are offered a Purchase Guarantee Program. Moreover, customers have the option to return a giftcard if they are not satisfied. Such a return is possible for up to 100 days from the purchase date.
What makes Cardpool's unique?
The unique aspect about Cardpool is its fair and attractive pricing model. The company management and executives judge the buyback and selling amount depending on the desirability of the cards. For example, sometimes a BestBuy gift card can be sold for up to 90%of its value. This is because the card is highly desirable. Similarly, 1800 Flowers’ gift cards are not very desirable. Hence, they are sold at 30% discount on Cardpool. It allows returning the cards for upto 100 days. Other players in this industry do not provide such an extensive period. The company does not sell gift cards with fees or expiration.