The idea of providing family care spurred Sheila Lirio Marcelo to launch Care.com in 2007. At the time, the website found tutors, babysitters, senior care and pet care centers for families looking for such services. In 2012, the company started a staffing service for businesses providing care services and launched business in Canada and the United Kingdom. Customers also have access to backup services provided by Knowledge Universe through a partnership deal completed in 2013. The public company was listed in 2014.
Care.com is known globally as the largest site connecting users to caregivers with a membership of over 14.1 million people located in 16 countries. The website has a high 80% success rate in connecting people looking for services to the right provider. The company has won several awards including a listing on Bostino’s 50 on Fire.
What makes Care.com unique?
Care.com provides employers access to a database of over 600,000 families. It has sponsored a program called Citrus Lane, an e-commerce platform designed by mothers for social purchases. The company maintains a blog offering tips on various family-related topics.