Choice Hotels' History
Choice Hotels is a lodging company that was founded in 1939. The first name of the company was Quality Courts. At that time this was a chain of seven motels. In 1941, 1963 and 1971 the name was changed as follow: Quality Courts United, Quality Motels and Quality Ins International. In 1969 quality Courts that started its expansion to a national level. In the same year was opened a motel in Saint Louis, Missouri, Arlington (two motels), Texas and Huston (also two motels). In 1972 the company took the name Quality International with the intention to start franchising. Just a few years later the company was successful in the franchise and it had 300 hotels that were independently owned. In 2010 the company built motels in Queens, Jamaica and New York City. At the moment Choice Hotels International is one of the largest lodging companies. It franchises over 6 000 hotels.
Choice Hotels' Values
The mission of the Choice Hotels was to establish service standards that will meet all the expectations and needs of the guests. During the rich history of the company were established and followed the core values that today are a standard for the properties franchised by Choice Hotels. Among the values is affordable lodging in famous locations. Choice Hotels was a pioneer by providing services that did not exist before. For example, the company was first in the industry that had the policy to guarantee reservations. Choice Hotels also offered in-room telephones. Reservations were possible during the whole day and 24-hour desk service also. The company developed a reservation system and a global marketing. Choice Hotels always aims to provide the best for its clients and to facilitate the process of finding, booking and paying your room. The company values the innovations and always seeks to develop and be one step further than the others in the business.
What makes Choice Hotels unique?
Choice Hotels is an innovator in the field of lodging business. The company is the first one that developed a global hotel application for iPhone. Clients can easy search, make the best decision and book the room that they need for its trip. Choice Hotels also has the first Internet-based property management system. Since its inception the company has proven that the quality of the services is the key for successful business. By offering quality standards and excellent customer care, Choice Hotels the best of the best. The company is ready to answer all the future needs of the clients and be their friend and partner.