DailyLook is a premium fashion brand that provides customers with a true styling experience. Founded in 2011 by CEO Brian Ree, the company was originally established as a flash sale website which has now become a fully categorized e-commerce platform. With over half a million followers on Facebook alone, this firm provides styled looks without spending designer prices catering to consumers by showing complete looks which is the only one of its kind growing at phenomenal speeds while supported by well-known investors like designer Rachel Zoe and Brian Lee of the Honest Company. The founder’s approach to online retail is offering quality with shopping that’s made very simple. Women can now experience the company’s recently launched personalized styling program ‘Elite’ wherein they are assigned their own wardrobe stylist or personal shopper minus the hassle of arranging for in-store appointments.
When Ree first decided to venture into the world of online retail, the idea he had came from his desire to create a website that’s made very easy to shop for anything and everything that consumers need from head-to-toe. His concept was very simple and that was to showcase one new look each day and have that same look available for purchase with just a few clicks of the mouse. DailyLook believes that many women are already too busy that they no longer have time to shop that’s why it came up with an idea of providing its shoppers with a personal stylist for them to have someone to always look out for them and think of the perfect items that they can wear to achieve the look that they desire.
What makes Dailylook's unique?
DailyLook’s mission had always been to inspire women to dress their best and achieve the look that they desire for themselves. The company has taken it one step further to make it easier for women to shop for the stuff that they want and need by introducing its online personal styling experience which is what DailyLook is very excited about and is seeing the most growth with. When a user signs up and fills out her profile, it gets submitted to the styling team and then matched to the right stylist according to the answers provided on the consumer’s profile. The assigned stylist curates 6-8 items in a box that is sent directly to the doorsteps of the consumer and the person gets to try on those items at home then pay only those that she wants to keep. Since no other online retailer offers this kind of service, DailyLook is hopeful that it will continue to grow. This one stop daily fashion online store is ideal for those women who want to get away from the stress and hassle of shopping at brick-and-mortar retail shops.