Decor Steals' History
In 2009, Yasmin Mitchell was working at a huge retail corporation, when she realized that decorating interiors should not wholly be about improving or refurbishing the appearance, but to solve different purposes. She gave up her job that very year and started DecorSteals.com, an online business for the selling of the best deals in furnishings and decorations. In 2011, Yasmin's husband, John, joined DecorSteals.com and the business expanded. Decor Steals became popular by procuring cheap online deals and channelizing them through the company site to the buyers. In its initial years of growth, the company faced some challenges in managing costs and deliveries, and sourcing deals. However, they soon resolved the problems and became an online sensation. During that time, the received a lot of media attention and was featured in several magazines, such as, Romantic Home Magazine and Flea Market Décor Magazine. With customers getting vintage accessories for homes and offices at affordable rates, DecorSteals.com grew from strength to strength, and went on to add AntiqueFarmhouse.com as a subsidiary site.
Decor Steals' Values
For DecorSteals.com, building homes is more important than making sales strategies. According to the founder, it is about "bringing people joy, and making them feel good about their homes without spending a fortune". The company believes that good designs do not necessarily have to be expensive. DecorSteals.com puts a high value on creating great designs and achieving customer satisfaction. Gifting is in important part of the company’s business strategy. The company fosters gifting and gives away $5 as a part of its friend-referring program. The online store provides ample information about how to design homes, because the company believes everyone can be a designer if they are given the right tools. In order to help people learn the basics of interior décor, the company regularly invites questions from its customers and posts blogs about the company's vision of décor. In addition, Decor Steals has started an affiliate program where those who share information about beneficial deals are awarded.
What makes Decor Steals unique?
DecorSteals.com offers the best home décor deals daily in the morning, with discounts as high as 80%. DecorSteals.com is a one-of-its-kind store that sells various kinds of furniture, art products, tools and other stuff, allowing one not only to get rare pieces of craft, but to get them at really affordable prices. The site has an Extended Steals section that revives deals of bestselling products that got sold-out earlier. The Refer-A-Friend program gives away $5 each to the one referring and the one referred. The shipping and delivery are speedy and hassle-free, respectively. The Gift Card feature lets one gift products too.