Dress Barn's History
In Stamford, Connecticut, Roslyn Jaffe opened the doors to the first Dress Barn in 1952. Just when women were entering the workforce, Jaffe saw an opportunity to provide women with lovely, comfortable yet office appropriate attire at a time when the options were very limited.
In 1982, the company was trading on the stock exchange (under the DBRN symbol). The company was later reorganized and in early 2011, the symbol used on the stock exchange was changed to ASNA.
Dress Barn is a subsidiary of the Ascena Retail Group and they offer career, formal and casual wear to women who are sizes 4 to 24. In addition, they sell accessories and shoes. There are currently over 830 brick and mortar store locations across 48 U.S. states.
Ascena Group acquired The Loft and Ann Taylor clothing retailers for two billion dollars. Dress Barn acquired Tween Brands in 2009 and this store targets young girls between the ages of 7 to 14.
Dress Barn's Values
Roslyn Jaffe was a mother of three children in the early 1960’s, and she dared to step out and not only work outside the home, but also offer a new way for women to shop for business attire. She offered ladies entering the workforce the latest fashion trends, such as pencil skirts, leather coats and sheer blouses.
A year into the business opening, Elliot Jaffe (Roslyn’s husband) joined the company and together they successfully built a business that is known today for their value, style, quality and excellent customer service.
The company stands by the value that trust is not given away, it is earned. They also believe that although fashions may change, style is something that is a constant.
Dress Barn believes that value is much more than a great sale, they value each customer and will do everything possible to make sure that each customer feels great on the inside and looks beautiful on the outside.
What makes Dress Barn unique?
Dress Barn is a huge supporter of the American Cancer Society. In fact, many associates and customers participate in “relay for life” which is a 24 walk a ton that raises monies for victim that have fallen to cancer. Breast Cancer Awareness is another campaign that associates and customers of Dress Barn donate to. They always encourage a FIGHT BACK attitude when it comes to this disease.
Another unique aspect about Dress Barn is that they are very particular in whom they merge with. For example, they focus on companies that understand the ultimate values of Dress Barn and do not necessarily make deals based on money alone.