Edible Arrangements' History
In the year 1999, Tariq Farid partnered with his brother Kamran Farid in order to launch the very first Edible Arrangements store in East Haven, Connecticut. They have realized that they would also need to organize everything so that the store can be open for franchising so they decided to fix the computer systems, training manuals, production and profitability so that it can be opened for franchising at the soonest possible time. Since the time it has started, the company has grown considerably. In fact, it now has over 1000 stores that are available in different countries and locations. In the year 2009, they opened up the master franchisee agreements that were purchased by VPF International Ltd. Another franchise for Hong Kong was owned by Sanja Dujic. The company has always been well known and through the hard work and perseverance of the founders, it has managed to grow and become widely recognized in different parts of the globe.
Edible Arrangements' Values
There are certain things that the company believes in. First and foremost, it believes in invention. It is through the innovative and inventive desire of the founders why they have started the company in the first place and they believe that through these inventions, they can make other people happy especially with their well arranged fruit platters. Another thing that they believe in is investment. They make sure that they only invest in quality and fresh products that they can serve to their customers because they believe that the products will always show if they are still fresh or not. The quality of the products that are being sold can also make or break a company and for this reason alone, this is important. Lastly, they also value imagination because they would have to imagine in making amazing arrangements that people will surely love.
What makes Edible Arrangements' unique?
The great thing about this company is they make sure that all of the arrangements that they will do will be according to what the client wants. Most of the time, clients would have to call in advance about the fruit arrangements that they truly like and they can pick it up. Edible Arrangements also offer delivery for people who do not want to bother going to the store and would rather wait. The uniqueness of the store is one of the reasons why this company is always appreciated by a lot of people because they offer products that are never seen before like fruit bouquets and chocolate dipped fruits all arranged beautifully.