B.G. Krishnan sought initial capital from investors to launch eShakti in 2001. The website started business selling embellished pieces and basic cottons. With increased popularity of the website, apparels were introduced to the product portfolio in 2004. After trying out different niches, the company in 2005 began specializing in women's apparel. It is now an international fashion design enterprise offering women from size 0 to 36 customized and stylish outfits. Cut-to-order custom pieces are designed by teams based in California, India, and New York. Additional funding of $3 million was sought from IDG Ventures to expand business. By 2013, several articles and television shows covered customization methods adopted by the company. People resort to the website and the company's Facebook page to learn about different brands, styles and availability. Customer service teams are set up on the U.S. west and east coasts and can be reached through normal working hours from Monday to Friday.
eShakti offers solid, embellished, Maxi, Fit and Flare dresses among other attire. Women can go in for custom embroidered and printed tops. Full and pencil skirts are designed taking into consideration custom height. Pants, shorts, and jumpsuits come in sheers and bright colors, solids and stripes. Designer wear are created for special occasions including bridesmaid dresses. Fashion attire adapt contemporary, retro-modern, and Bohemian styles. Established trends are covered in various magazines such as Women's World, Vogue, Glamour, All You, and The Morning Blend. The company was nominated as Best of the Web by Internet Retailer Hot 100 in 2012. Company designer dresses were featured in New York Live (NBC) covering custom-fit clothing. A free one-time service is offered where customers can arrive at exclusive and personalized attire with customized changes made to sleeves, neckline, or hem. Style preferences and measurements can be customized. Dresses are released for different seasons and at reasonable prices.
What makes eShakti unique?
eShakti provides hundreds of styles, and customers can choose and adapt to arrive at even hard-to-fit sizes and shapes. Additional customization is available at $7.50 per custom styling and sizing. Sizes suitable for petite to tall and from sizes 0 to 36 are neatly organized in a size chart with customization benefits. Promo codes are issued by the company triggering a 10% discount on orders. Codes can be used any number of times on regular-priced items until the expiry period. Codes can also be combined with other promotional offers including gift cards and coupons for the same order. Deliveries are made to destinations in the United States and Canada within 18 calendar days of placing an order. The company issues a limited time offer of $40 gift coupons for members subscribing to the e-mail list or Facebook page.