The famous American actress Kate Hudson believes that women should do everything is style. She noticed that there was lack of diversity in the women’s fashionable athletic-wear collection available online, and decided she was going to fix that issue. In 2013, she partnered with Adam Goldenberg and Don Ressler to form Fabletics, an online store for fashionable yet affordable women's sportswear and accessories. The company was founded as a subsidiary of the acclaimed online subscription fashion retailer JustFab Inc. The women’s workout collection at Fabletics includes a wide variety of shorts, leggings, jackets, tank tops, hoodie sweatshirts, sports bras, and scarves. Most of the products received immediate positive feedback, and Fabletics went on to become a popular brand for women’s athletic-wear within a few months. The company works on a subscription model, where all registered members are asked to take a survey and provide details about their desired looks and preferred outfits.
Fabletics is an online subscription retailer aimed at providing fashionable yet affordable workout clothing collection to its members. The company is guided by its core value of client value creation. A focus on its members is at the center of the company’s every decision. Satisfaction of the members is the company’s top priority. Every year, Fabletics conducts a market research survey to find out whether they are meeting the requirements of their members. The company fosters an engaging community and has started a movement to help every woman stay fit and fashionable, without having them to break the bank. Fabletics created The Masters’ Program, where experts in the field of fitness training, yoga, dance, nutrition, and wellness share their stories to inspire the Fabletics members to achieve their fitness and fashion goals. The company maintains a commitment to help women find the right outfit for every activity. The design team provides suggestions and advice on any fashion related topics.
What makes Fabletics' unique?
Fabletics made stylish fitness apparel fit into almost every budget. The company designs women’s athletic-wear for every body type and for every fitness activity, such as, running, cycling, hiking, and yoga. Moreover, Fabletics designs custom outfits for its members on the basis of their lifestyle and fashion preferences. Members take a survey, providing details about their lifestyle and workout preferences, and then the design team creates tailor-made outfits based on that information. This custom-made aspect sets Fabletics apart from its competitors, while it also allows the company to upgrade its product inventory every month. Fabletics also provides the flexibility to choose from a wide variety of outfits, tops, bottoms, and accessories.