Fathead is a leading developer in the Sports and Entertainment design market by producing graphics for offices and housing spaces. Formed in Detroit, Michigan in 2006, the company is known for turning ordinary, dull spaces and making them extraordinary. The initial inspiration behind the company came when founder, Steve Warshak, hired an artist to paint his son's favourite athlete on his bedroom wall. After realizing how permanent this decision was, Warshak was inspired to create a life-size poster of his son's favourite player, one that was affordably priced and portable. After six months on the market, and a recorded $10 million in online sales, Fathead caught the eye of a group of investors, spearheaded by Dan Gilbert, the founder of Quicken Loans. Todd Lunsford, former Chief Marketing Officer of Quicken Loans was the one who first heard of Fathead and brought it to Gilbert’s' attention. Lunsford son had purchased a Tom Brady Fathead and thought it was a good idea to invest in the company. Once Gilbert took an interest, it quickly started to expand and gain popularity. When Fathead first started, it held only five official licenses of sporting logos. Now, the company has the rights to over 650 licenses, including some of the most popular organizations in the world such as Walt Disney, Nickelodeon, Fox, Warner Brothers and all major National Sporting Leagues. The company is now worth over $50 million.
Apart from being one of the first of its kind in the Sports and Entertainment graphic design market, Fathead is also widely known for its unique corporate culture and company values. The company prides itself on turning blank walls and plain spaces into colourful and inspiring working environments, and that's just what their office represents. Within the head office in Detroit Michigan, the office is filled with life-size posters of superheroes, Disney Princesses, and sports legends. Fathead ensures that its employees also feel inspired by the wall graphics, and each employee has their very own Fathead in their office. The companies hiring process ensures that the workers are also the consumers, everyone plays an important role in the marketing and development of each product and everyones job is just as important despite its title and rank.
Although the company focuses on many different audiences, the initial target market was the average middle-aged American sports-loving man, who simply wanted to turn his home into his 'man cave.' Fatheads main goal is to allow fans to express their passion and love towards their team, a type of passion and support that goes far beyond just wearing a jersey or attending an event. By having their favourite player displayed in their office, or a superhero hanging in a child's room, Fatheads mission is to always have their audience being inspired, and that their inspiration is always right in front of them. By promoting this, they want their customers to see that there are endless possibilities right in front of them.
What makes Fatheadz unique?
Fathead is a company that knows how to think and act big. By using state-of-the-art digital technology and high resolution photographs, Fathead can process an image onto each canvas within mere hours, while ensuring the quality of the image is still top of the line and life-like. By using this type of system, anytime a new sports event or memorable shot is caught on camera, Fathead can instantly copy a photograph, print it on a canvas and have it ready to sell to the world for a memory or inspiration. Each poster is printed on durable, self-adhesive precision vinyl, and can be moved from room to room without it being ruined. However, Fathead does not only manufacture large posters; they also offer life size cutouts, custom murals, custom canvas, and of course custom big heads. As a truly unique company and product base, it is no wonder that Fathead has rapidly found success and continues to inspire people through art and graphics.