Founded in 1984 by brothers Tom and Kosta Kartsotis, Fossil was established at a time when handbags and watches were made for function more than fashion. While the company’s desire was just to fill that fashion void in the industry of watches, it has expanded and soared to new heights by adding handbags to its wide array of products to choose from. Today, Fossil handbag and watch designers are continuously checking out the latest fashion trends and they are working hard to bring the most unique and innovative products on the market to their customers. Focusing on putting fashion and functionality together, Fossil created its line of men’s and women’s handbags and small leather goods in the mid ‘90s. The women’s handbags line use the finest materials then forms them into different sizes and styles appealing to a wide range of women—tote, satchel, hobo or cross body bag—Fossil offers them all. Of course, men’s bags are also available which are made with the main goal of providing men with durable bags to carry with them when they go to work or travel to distant places.
Fossil is a hub of creativity with so many great designs that are produced in its Richardson, Texas building making people wonder how the company continues to do it month after month and year after year. In the world of fashion, there are four seasonal markets for which this company has to have a brand new product and today, not every watch it produces is a winner but those that that win the hearts of the people have a shelf life which is as long as six months to one year while the other watches from the competitors drop out of the line, never seen again. The philosophy behind the products created by Fossil is fun, fashion and quality that promotes impulse and repeat buying. The different brands that the company owns or licenses may have their own product philosophies but their mission is one and the same which is to provide customers with unique products at a reasonable price which Fossil does extremely well at.
What makes Fossil unique?
Fossil is a global lifestyle company that specializes in consumer fashion accessories. It creates, markets, contributes and sells accessory products under licensed and owned brand names with its watches, handbags, jewellery, leather goods, apparel, footwear and sunwear items available in specialty and department stores in more than 90 countries around the world. The Fossil brand is rooted in distinctive modern-vintage and authentic design with it constantly improving its multi-brand portfolio through world-class design, innovative branding and global distribution to offer its high quality, reasonably-priced products to the whole world.