Groupon actually started as ThePoint but then it changed to groupon in the year 2008. The main reason for its name is because it mixed the words “group” and “coupon.” The company aimed then to provide discount coupons to people about different things. It can be items, travel deals, home appliances and even gadgets. Over the past years, it has managed to improve tremendously. If before, it only has one website, it now holds McCityDeal ever since May of 2010. They also bought various websites that gives deals all over the world such as SoSasta.com that was purchased in the year 2010 but a month after purchasing the McCityDeal. In the year 2013, Groupon was totally redesigned. The main reason for this is to become even better than before. With the company’s re launch, they gave free bucks to random customers.
The store may only have started recently but the value that it has created from the beginning still remains the same up to now. First and foremost, it makes sure that the company will start from customers. They make sure that they are able to give customers the satisfaction that they are searching for. They believe that they should always start with customers because if not, nothing will happen at all. The company makes sure that they are able to create a significant change to people’s lives. They also give special attention to their staff because they believe that the company can only be great because of the staff members that are working. Another thing that they would like to make sure is that the lives of customers will never be boring because of the various things that they are able to provide. From the various items to different deals, people are bound to be happy.
What makes Groupon's unique?
The main reason why this company is unique is because it makes sure that it is never mediocre. They would like to make sure that they will always offer the best deals. The company makes sure that they are the best in local commerce. They make sure that they are always testing different things and improving on things that they can offer so that the best things can be received by people. The company makes sure that it is able to provide long term help for people. The company believes that short term gains are not worth it so they aim for long term gains instead.