Hot Topic's History
Music-related accessories were a rarity at the time when Hot Topic started business in 1988 aiming to be a loud music store in the mall. The company expanded into band T-shirts in 1990 and over the years introduced superheroes and cartoons into clothing and other accessories. It was a publicly listed company in 1996. Blackheart was a women-oriented store launched in 2012.Pop culture is evident in every one of the 600 stores established at the present time.
Hot Topic's Values
Hot Topic is based in Los Angeles with focus on alternate culture and music-related fashion wear. It has license to sell branded merchandise and items connected to iconic bands. Hot Topic Foundation was launched in 2004 and has since contributed approximately $9 million to promote music and arts programs among the youth through non-profit institutions. Music concert tours are sponsored like the Future Hearts Tour in 2015.
What makes Hot Topic unique?
Hot Topic specializes in apparel categorized under artists and music interests. Individuals purchase highly targeted items. Comic book heroes and limited edition fashion collections are offered through innovative sales campaigns. Coupon codes are valid on clearance sales, often to get hold of exclusive goods.