Indigo Books & Music's History
The story of Indigo Books & Music starts in 1940 when the brothers Carl and Jack Cole opened the first Coles Store in Toronto, Canada. The business was expanded and in 1995 Coles merged with SmithBooks to establish Chapters Inc. During the following years the Chapters became the largest book retailer on the territory of Canada. In 1996 Indigo Books & Music was created and in the next year the first store of the brand was opened in Burlington, Ontario. Until 2000 the company expanded the store to 14 locations across Canada. During the same year was open the online store. Chapters and Indigo merged in 2001 and became the largest book retailer in Canada. The company took the name Indigo Books & Music Inc. The website of the company is launched chapters.indigo.ca. During the next year the company continues to improve and enhance its stores and to add new categories. It expanded the list of products with a great variety of toys and games.
Indigo Books & Music's Values
The mission of Indigo Books & Music is to enrich the lives of its clients with quality and beauty. The company aims to provide happiness to the customers by offering them a variety of books, toys, gifts and others. In the core of inspiration for the company are the books. Indigo Books & Music also follows the mission to inspire the customers and offer them the best digital environments for books, experiences and life-enriching products. Indigo Books & Music established the Love of Reading Foundation. The idea of this Foundation is to support students and teacher in high-needs schools in Canada by delivering free books and resources, all new. The foundation also aspires to enhance self-esteem in students and promote different learning opportunities. The company believes that it is her own mission to establish a community of booklovers and to great an environment that will inspire people to perform excellent.
What makes Indigo Books & Music unique?
Indigo Books & Music is unique company because of the passion that drives forward the whole team. The company was established from booklovers for booklovers. Indigo Books & Music is a place where new friendships are born and experience is created. The company is treats with respect all of its customers but also the whole working team. Indigo Books & Music was listed as one of Canada’s top 100 employers and it is well known that the company encourages creativity and innovation. Indigo Books & Music provides excellent customer care and always aims to create joyful customer moments.