It was in the year 1987 when Journeys was first made into a separate line by shoe company Genesco. Journeys is a line specially created for teens and young adults. The very first retail store of Journey was opened in the year 1986. Genesco is a Tennessee based shoe company. Genesco was created by James Franklin Jarman and William Hatch Weymms. They initially founded Jarman Shoe Company and the company grew as more and more people purchased shoes from them. It was in the year 1950 when they changed the name of the company to Genesco. It was the initiative of the son of James Franklin Jarman that the company has shifted from concentrating on shoes to also selling other products that are available. The company has stopped being a shoe manufacturing business. Instead, what it does is it now retails with independent third parties that are located outside the United States of America.
Even though the store has already changed tremendously, its online store is still able to provide people the shoe styles that it needs by selling the shoes of other brands. There are a lot of things that the company still values. The company values diversity. It understands that customers need a lot of choices in order to make a decision. Another thing that the company gives value to is service. It makes sure that it is able to provide the service that people are expecting from the site. This means that if people would order from the site, they will get their response at the soonest possible time. The company is always available to process the orders no matter what time of the day it is.
What makes Journeys unique?
The main reason why this company is unique is because it has a good selection of shoe brands that customers truly trust. From the quality of the brands that are being stocked by the company to the latest styles that will surely be appreciated by a lot of people, there is always a big chance that people will purchase from the site. The company’s website is also very easy to navigate in. There are various links that are available to help people filter their search better. Finding the right shoes to wear as well as the other items that are being sold by the website can be easy to do and beats having to go through and walk through the mall just to find the right items to purchase.