It was in the year 2007 when Julep first opened in Seattle area. They opened 4 stores and they offered manicure, pedicure, waxing and even facial. Jane Park then realized that nail care products are popular so she wanted to increase the amount of people that can have access to it by selling various products not only through advertising on television but also online. The company moved into e – commerce in the year 2008 and the company’s website went a complete overhaul to become the main sales channel. By the year 2013, there are 300 new products that have been created since it first started. It now continues to produce around 300 products every year. The products of Julep are now sold in other retailers such as Sephora and Nordstorm and of course through their online site.
There are many things that the store values. First and foremost, Julep believes that beauty should be seen in terms of connection with other women. There are times when people put on makeup or aspire to become beautiful in order to become prettier than other women but it should be a good relationship with other people who would like to become beautiful to feel good about themselves and not to become “better” or “more” than other women. Another store value that is quite apparent is that it aims to give quality made products. Like mentioned earlier, it usually releases about 300 products per year. All of these products are made with quality materials. Another thing that is apparent about the company is innovation. It constantly brings new products because it believes that women have changing needs when it comes to makeup and other beauty products.
What makes Julep's unique?
The main reason why this company is unique is because it makes sure that it is able to support and empower women. What it can do is it gives a portion of the things that it earns in order give to organizations that aim to help women from different parts of the globe. Another notable thing about the brand is that the nail polishes that they sell are named after inspiring women who have done something to change the world. These women are not only gorgeous on the outside but they are also gorgeous on the inside which is what every woman is the moment that she realizes her worth. The brand makes it a point to inspire others to check out what the world has to offer through their products.