Founded in 2012 as a joint venture between Technicolor and DreamWorks Animation, M-GO is a digital entertainment service allowing users to access television shows and movies and watch them on existing devices. The company has consistently worked towards introducing its services on video centric devices and newer models of televisions with the aim of providing users opportunity to view video content on different television sets and models. In 2013, the M-Go app was available for LG Smart TVs adding to the list of television sets already using the app including Blu-ray players, Vizio and Samsung sets. Gift cards were released during the holiday season in December of 2013 with several movies listed at Safeway and other supermarkets. In 2014, the company released M-Go Advanced, a new virtual reality browsing app allowing users to access premium video content from Hollywood Studios. The company was earlier located at Burbank but has shifted activities to Culver City in California to increase its current 100+ team capacity.
M-Go offers pay-as-you-go movie and TV entertainment access via devices like computers, smart televisions, and tablets. Content can be loaded through a series of Roku devices; TV sets manufactured by Samsung, LG, and others; Apple iOS and Android platforms; IntelAppUp and Google TV. Standard content can be viewed with an Internet connection of 1 MBPS while high-density content needs at least a 3-MBPS connection. People in the United States can rent or buy a video. Members can also connect to an Ultraviolet account to watch movies released under the format. The company uses Microsoft PlayReady to deliver content over the Internet. Pre-DVD and new releases can be purchased, some of which are still running in theatres. Favorites Not on Netflix is a list of movies not available on Netflix. The company releases movies for viewers of all age groups. New and past TV show episodes can be watched under innovative categories like Top TV Binge and Just Aired.
What makes M-GO unique?
M-Go awards reward points for all purchases and can be exchanged for discounts on future title rentals and purchases. The company has a partnership with BeamR Video to use its video optimization solution. It improves 4K UHD and HD video picture quality while reducing video bitrates by nearly 50 percent. A partnership with FilmKaravan, an Indian film movie distributor, has provided access to enter Bollywood with a collection of feature films in 2015. The company has a joint venture with DTS, Inc. allowing offers backed by multichannel surround sound using DTS-HD audio technology. New members get a 50% discount on the first movie rental under a special promotion running until 31st July, 2015.