Meijer is one of the biggest regional hypermarkets in the USA or how they prefer to be called “supercenters”. The first Meijer store was opened in 1934 in Michigan. The founder of the company was Hendrik Meijer – a Dutch immigrant who wanted to start a business by offering grocery products. It’s a family company because he got a lot of help from his son and subsequently the current owners of the chain are Hendrik’s grandsons. The initial name was Greenville, later renamed to Thrifty and finally taking its current name – Mijer in 1962. With the last change of the name the whole company policy changed. They re-oriented in a way that they can serve as much as customers as possible by providing them a wide variety of products. This is how the term “supercenter” was born – combining grocery and department store in one so the customer can have everything by hand.
The customer’s needs were always on first plan for Meijer’s family business. Through the years they made multiple improvements in their stores, opened new supercenters in different locations because as Hendrik Meijer used to say: “Customers don’t need us; we need them”. Actually it was a two way relation and thanks to the hard efforts of the family company, Meijer is now ranked amongst the best regional department and grocery stores in the USA. They strive to offer competitive prices and high-quality products and at the same time provide their employees with friendly environment. One of Meijer’s goals is to help customer lead a healthier life by offering them only fresh products with guaranteed origin. At the same time they take care of family’s budget too by selling products under their own brand – these products were from premium quality and also not as expensive as other popular brands.
What makes Meijer unique?
Supporting you to have a healthy life is one of the Meijer’s priorities. They often took part in social campaigns in which they help with donating food. One of these campaigns was a salad bar donation to local Michigan schools – the home of the supercentres chain. They serve to the needs of families and do their best to preserve family values. Promoting solidarity, healthy life and shared values is what keeps communities strong and unites them. Meijer is all about taking care of what surrounds you – family, friends, neighbors and environment while enjoying always fresh products and impeccable service.