Michael J. Tupey laid the foundation of Michaels in 1976 within a Dallas mall. The company was publicly traded in 1984 with 16 stores selling arts and crafts items. Several acquisitions later, the company increased 2003 sales to over $3 billion. It is the largest DIY chain of outlets in the United States displaying more than 40,000 products. By January 2015, it was operating over 1,160 stores in 49 US states and Canada. A total of 121 company-owned Aaron Brothers stores form a separate chain.
Michaels covers a wide variety of products in the DIY niche and conducts several programs offering people the chance to use store facilities and craft materials. It has 12 private label brands across various categories. A useful partnership with Martha Stewart has resulted in creating more than 650 craft products. Several art and design contests are organized as well.
What makes Michaels' unique?
Michaels partnered with Creativebug in 2015 to assemble a team of elite industry experts and instructors to conduct online video classes in arts and crafts. The company sells several custom products including frames, photo canvases, and invitations.