Nine West's History
In the year 1978, Nine West was born in the streets of Manhattan. It was in the year 1983 when Nine West was first opened in Stamford, Connecticut. The very first ad campaign was launched in the year 1986. They started their international expansion in the year 1994 in Hong Kong. It was in 1995 when Nine West started to produce handbags and it slowly expanded until they were already selling clothes, shoes and other accessories. While most of their items were for women, they were also selling clothes for kids. It has managed to get licensing agreements for all of the items that it started selling. It was in the year 2006 when it started collaborating with other designers for special limited edition items.
Nine West's Values
There are several things that the brand is passionate about. There are also different things that the company values such as the fact that it provides women with quality shoes. From the materials that are used to make the items to the process on how the shoes were made, everything is checked so that the shoes that will be available to women all over the world are strong and sturdy. Another thing that the brand values is the style of the shoes. The brand does not necessarily just follow the trends. Rather, it just makes sure that it incorporates a bit of the current trend and makes it into a shoe that can be used for a long period of time. One more store value is accessibility. The brand would like to make sure that the brand is always accessible to women of different ages. Affordability is yet another thing that is given attention by the brand. The shoes and other items are priced just right for its quality and durability.
What makes Nine West's unique?
The company is unique because it has become popular. The brand has become iconic and there are even a lot of books, some shows and some movies that made reference to this popular brand. The brand understands women perfectly. It understands that women should have new shoes from time to time. Women can be picky too and will not pick just anything. They take that into account and make shoes that are hard to resist not only because they look pretty but because they can actually be used all over and over again. The brand is unique because it carries adaptable shoes that women should all have.