John W. Nordstrom had perseverance on his side and worked his way through laborious jobs in Alaska before starting a shoe-repair shop in 1901. Business flourished and Nordstrom had turned into the largest shoe store chain run independently in the United States by 1960. The company gained public status in 1971. It established strategic alliances to turn itself into a global fashion specialty company with 116 full-line outlets spread across the United States.
Nordstrom believes in providing enriched shopping experiences to its customers by providing the widest selection of shoes, accessories, and clothes. The company believes shopping must be full of fun and convenient at every stage. It donates part of his earnings to social organizations as a way of giving back to society. Fashion-conscious leaders in the organization have developed several popular private labels.
What makes Nordstrom's unique?
Nordstrom focuses on using technological advances to usher in shopping experiences extending beyond the traditional store. Concepts like 24 hours a day shopping and register-free transactions are some unique ways the company succeeds in increasing customer participation.