Optics Planet's History
In 1989, medical engineer Mark Levitin immigrated to the U.S. from the Soviet Union, and started his own business of microscopes. Levitin used to import the microscopes from Russia and sell those to a North American company called LOMO. He continued working as a distributor for LOMO and built a wholesale business worth $10 million over the next 10 years. In the late 1990s, when most of the businesses were moving online, Levitin decided to launch an ecommerce store to sell the products directly to consumers. In 2000, he partnered with Pavel Shvartsman to launch OpticsPlanet.com. The company initially stared offering products for four different market segments - outdoor enthusiasts, heroes (firefighters and armed forces), eyewear products, and laboratory medical, and scientific equipment. Most of the products received immediate positive response for high quality and moderate cost. The company took off from there and went on to become one of the world's leading online retailers for technical and high-performance gear.
Optics Planet's Values
OpticsPlanet.com has always been committed to its mission of providing “exceptional service” to its customers. The company has come a long way since its inception, but has remained true to its core values. OpticsPlanet.com aims to provide products that are useful for both hobbyists and professionals who are passionate about what they do, “serious about their recreation, and devoted to their service to others.” The idea behind OpticsPlanet.com was not just to sell a product, but to sell into the customer’s lifestyle. The company still nurtures the same philosophy, works towards the same objective, and maintains a commitment to building a lifestyle connection with its customers. OpticsPlanet.com gives access to a large collection learning resources, including instructional videos, how-to guides, product discussion forums, and product reviews. The company also strives to foster an engaging customer community, and interacts with its customers through social media channels, such as, Twitter and blogs.
What makes Optics Planet unique?
OpticsPlanet.com has helped pioneer innovations in the products for passion and profession, including a wide variety of tactical and military gear, hunting gear, professional grade products, scientific products, sport optics, and eyewear. The company beats the competition by providing premium quality products at a competitive price, while also offering excellent customer service. The company not only aims to sell a product, but wants to build a lifestyle connection with its customers through its products. They offer more than 300,000 products from over 800 leading brands in many different categories, such as, hunting gear, camping tools, fishing equipment, lab equipment, tactical apparel, shooting accessories, and police accessories.