Charles F. Orvis was passionate about fly fishing and fitted it into his business when he started fulfilling mail orders in 1856. His daughter joined him in the 1870s. Upon his death in 1915, both his sons managed the company in the 1930s. Orvis was acquired by Dudley Corkran in 1939. Business flourished with the introduction of unique fishing rods. The company was taken over by the Perkins family in 1965. Focus was now on introducing new products associated with countryside lifestyle. The company is a multichannel retailer with roughly 1,700 employees. The Distinctive Country Lifestyle brand covers clothing, sports equipment & gear, indoor & outdoor items. Orvis.com displays over 5,000 products and gets 11,000,000+ visits every year. The company has 66 retail stores and 10 outlets in the United States. Nineteen stores are set up in the United Kingdom. The company is considered a world leader in fly fishing and also is the oldest in the business.
Orvis offers men's and women's clothing, outdoor essentials, fly-fishing gear, dog food and crates, hunting apparel and equipment, home accents, luggage, and gifts. Sporting activities are extended to fly-fishing and wing-shooting trips and schools, special events, and the Orvis Sandanona. An active blog carries videos and articles about fly fishing and other sporting events. Howtoflyfish.orvis.com is the company learning center offering visitors comprehensive knowledge about fly fishing. The company is actively involved in preserving nature and contributes around 5% of pre-tax profits to different causes including sustaining canine health. Around $14 million has been raised over a period of 25 years to protect nature through projects like Orvis/TU 1000 Miles Campaign, Chesapeake Ray foundation, Canine Cancer campaign, Rare-Fish Forever Belize, and Petfinder Foundation. The company was ranked 6th in a mystery shopping study conducted by the e-tailing group in 2013. It has also received an award for American Angler Gear of the Year 2013. A separate category is reserved for unique gifts.
What makes Orvis unique?
Orvis maintains a blog with a special section reserved for weekly sales. Five products are offered every week at considerable discounts. The Orvis Rewards Visa awards points for purchases made on the website which can then be redeemed for free merchandise. The company has an international sporting and eco-travel agency. Experts are at hand to help adventure travelers plan luxury vacations to worldwide destinations. The company has a network of lodges to accommodate travelers at different locations. The Orvis Gun Room has a well-stocked inventory of used and new shotguns and other firearms. It publishes a newsletter for the sporting gun enthusiast. The company has built a solid reputation for gunsmithing services in the country.