Some might be surprised to know that Overstock.com was one of the "original" tech companies, having been founded in 1999. The goal of the company was to sell surplus and returned merchandise at wholesale prices. The company went through a rather awkward and short-lived rebranding in 2011 when it attempted to change its name to 'O.co'. The change didn't go over well and today, the company is still known as Overstock.com.
Overstock.com seeks to deliver quality products to consumers at the best prices possible. The company is also dedicated to providing customers with positive service experiences they won't forget and which will keep them coming back for more. Internally, the company seeks a diverse group of employees and champions unique ways of thinking along with collaboration.
What makes Overstock.com's unique?
Overstock.com was the first company to successfully scale the concept of a discount store online. While brick-and-mortar competitors such as Ross and TJ Maxx are faced with their own inventory issues, Overstock has bene able to streamline processes so that customers don't have to wade through troughs of unwanted items, they can seek out exactly what they want and expect a low price for it.