Rakuten is a massive Japanese eCommerce company headquartered in Tokyo, Japan. The company was founded in 1997 at the dawn of the ecommerce age and survived the turmoil of the dot-com bust in 2000/2001. In 2005, the company bought US-base Linkshare, which expanded the company's presence and gave it a global footprint. In 2014, the company acquired US-based Ebates, a customer rewards website, further expanding its reach. It currently employs over 11,000 people worldwide and has annual earnings of $5.3 billion.
Rakuten is a very customer-centric company. It also has a list of "Brand Concepts" that embody its values. These include: empowerment, integrity, professionalism, getting things done, and succeeding as a team. The company is constantly innovating and trying to move forward. It is a fast-paced company.
What makes Rakuten's unique?
Rakuten offers one of the widest arrays of ecommerce-based products and services. With online shops operating around the world, the company has been able to cultivate a broad customer base and leverage technologies across brands to build a strong company.