Marwin Schwan started delivering home-made ice cream in Minnesota through the flagship Schwan’s company in 1952. Business started with just a single truck manned by the founder. Expansions materialized with acquisitions of Russell Diary and Holiday Ice Cream Company. Several products like juice concentrate and frozen fish items were added to the product list by 1962. Schwan’s Home Delivery is part of the Schwan Food Company with other divisions being Schwan’s Global Supply Chain and Schwan’s Food Service. Popular brands include Schwan’s, Tony’s, Red Baron, Pagoda Express, Freschetta, and Edwards. The company is the largest frozen-food delivery provider to homes in USA. Over 400 products are distributed throughout the country. More than 350 frozen foods are categorized under the Schwan’s brand and full-flavored steamed meals under the LiveSmart brand. Around 400+ distribution centers are established manned by 4,500 delivery vehicles. Orders can be placed online or through a mobile app.
Schwan's delivers fresh fruits and vegetables, meat, and seafood. The company offers certified gluten-free pastas and pizzas. Meals are offered in different proportions including skillet meals, chicken and turkey, and Southwest style meals. The LifeSmart brand carries various appetizers, beverages, desserts, and other items. Side dishes like breads and potatoes are listed. Sugar-free, low calorie, special diets, and heart healthy products are categorized to fulfill special needs. Sweet and savory snacks, appetizers, ice creams in cones and cups, sherbets, frozen yogurt, and several other products can be ordered. Breakfast items like waffles, pizzas, pancakes, and meats are supplied. Choose from a list of cookies, cakes, brownies, pies, and cobblers. Smoothies, lemonade, 100% orange juice, and other beverages are delivered. Pork tenderloin as filet and other new items are regularly added to Butcher’s Cut. Schwan's Cares allows buyers to create fundraising campaigns wherein they can invite friends to shop at the popular site. Members earn generous commissions on sales for a campaign running between 30 to 45 days.
What makes Schwan's unique?
Schwan's lists sale items under Specials & Hot Deals. Customers can take advantage of time-bound coupon codes. Points are earned through Schwan’s Rewards resulting in 5% discount on subsequent purchases. Gift cards are released in different denominations and on numerous occasions. Kid Favorites lists out selected items for children. Organic foods are available under the All Natural USDA Organic. The company has several programs for members such as AARP offering buyers $20 for the first order of $50 and an increased 10% discount on future purchases. Members can take part in exclusive promotions and hot deals. Desired checking accounts are registered with Schwan's Pay, a program initiated to complete transactions faster with credit facility. Schwan's Rewards offers a standard 5% discount on all purchases.