It was in 1969 when Sundance was founded by veteran Hollywood actor, Robert Redford. The business was established on the land Redford purchased at the base of Mount Timpagonos is the Wasatch Mountains of Utah. This unspoiled location of natural beauty exudes the magnificence of giant pine trees and aspen trees, splashing streams, sweet aromatic air, and fields of beautiful wildflowers. This place of great beauty and natural magnificence is known as the Sundance Village. It is the objective of this village to offer a community of nature and art that would cultivate artistic recreations and recreational activity, at the same tome trying to preserve the naturally stunning and exceptional surroundings of Sundance. There was a tiny store at the base of Sundance Village where guests can write their requests for special items they had spotted while on a visit. The Sundance Catalog first edition was mailed in the year 1989 and it offered to offer almost anything that the company was able to collect. Most of the items are exclusively handcrafted by the skilled people of Sundance.
What Sundance values most are the happiness and the satisfaction of their customers. That is why the company made sure that all request are granted. Redford and his colleagues made sure that the store’s clients are provided with what they requested. The whole idea was a huge success and what started as a small company that supplies unique items became a phenomenal business and this is all thanks to the people behind it that worked hard at making sure that customer satisfaction is always on top of the priorities. Another that the company values is the unique American craftsmanship and as the company always says, every time you purchase a Sundance item, you are giving support for the efforts and skillfulness of the American craftspeople. The environment is also given importance by the company that is why they make sure that it is preserved well.
What makes Sundance unique?
The uniqueness of Sundance comes from the fact that it tries to offer items that are not easily found virtually anywhere else. The people behind Sundance have been working hard from the start to maintain this exclusivity and this is something that truly endears the company to its loyal clients the world over. Additionally Sundance is also unique in such a way that it makes sure that the environment is preserved and American craftsmanship is acknowledged.