It was John F. Geisse who first decided that he would like to develop the concept of retailing. It was in May 1, 1962 that the company first started the Target discount store. It was opened in 1515 West Country Road B in the Saint Paul Suburb of Roseville, Minnesota. The main concept why the store was created was to make a discount department store that will be able to provide people the things that they need. It was said that in the beginning, the store was not gaining a lot of money but after a few years, it has started to gain with its sales. By the year 1965, Target has already opened its 5th store. It was in the years 1966 – 1974 when the company started to expand more and more. From the years 1975 – 1982, more and more stores were opened in various places in USA. Currently, Target is aiming to become a store that is available worldwide.
What the store values the most is its ability to create various designs that will be available to people. it has in fact collaborated with various designers to provide great designs that will be available to people in affordable prices. Another thing that the store values are making sure that the customer will have a great customer experience. This means that they make sure that their customers are always happy with the things that they can offer. The shopping experience may be from the store itself to the online website and now the mobile phone application. People can shop anytime they want and anywhere. The store also values that it gives special attention to the communities that they help through the things that they are doing. They make sure that they are able to give stronger and safer communities.
What makes Target unique?
The main reason why this company is unique is because it has a goal which is to make sure that great designs that are not usually accessible at all can be available to people. They make sure that all of their staff members are highly trained and are passionate about the things that they do for people. The mission and the values of the people will be available immediately. The company has started a long time ago but it has improved tremendously over the past years. It still aims to become stronger and better in the long run and this alone can make the company unique.