In Atlanta, Georgia, a husband and wife team noticed the lack of tea options in their area. Even though they would like to drink different types of teas, they are unable to drink any because there were none available. This is when they decided that they will create their own and they named it Teavana. This store was created in 1997. Through Teavana, there were some tea categories that were created such as white, black and scented to name a few. After a few years, Starbucks decided that they would like to purchase Teavana for $620 Million but there were some protests from some of the shareholders of Teavana. This problem was fixed and was formally closed on December 31, 2012. In April 2014, Starbucks and Teavana created a type of tea in collaboration of Oprah Winfrey. The tea was called Teavana Oprah Chai Tea. Every sale of the tea will prompt Starbucks to make a donation to Oprah Winfrey Leadership Youth Foundation.
The fact that it is able to collaborate with certain personalities and donate for a cause showcases one of the store values of this company. One of the values of the store is to achieve the goal of being able to provide tea heaven to lovers of tea from all over the globe. One of the main reasons why Teavana is often located in more upscale locations is so that it will be able to reach more people so that people can see the many benefits of tea that people do not seem to realize. Another value of the company is that it makes sure that it will only give and offer the finest and highest quality tea to consumers. These teas are guaranteed to have the richest aromas and flavors that people can appreciate.
What makes Teavana unique?
This company is unique on its own since not a lot of companies right now aim to give an infusion of teas that are available. This company started out as a dream, a goal that was able to become stronger as the years passed by through careful decisions and the acceptance of people. Over the past years, there are over 300 Teavana locations that are located in different countries all over the world. The company will always make sure that it will be able to give an encouraging outlook in life for people.