The Art of Shaving's History
Founded in 1996, The Art of Shaving is now one of the leading shaving brands in the world. It features its own retail chain, premium grooming products and high quality shaving instruments. The Art of Shaving operates with a mission to make its brand a household name for the succeeding generations. Today, the company boasts of its trademarked wet shaving system “The 4 Elements of the Perfect Shave”, which encompasses four product lines: Prepare, Lather Up, Shave, and Moisturize. Prepare products include pre-shave oils that protect the skin, opens the pores, and softens the hair before shaving. Lather up products feature shaving creams and soaps that softens and lifts the hair from the skin for a close and comfortable shave. Shave products include well-designed razors with the proper weight, balance and ergonomics to make it easy to glide across the skin without having to apply too much pressure. Finally, Moisturize products showcase moisturizers to sooth and regenerate the skin after shaving. These four product lines under one wet shaving system are marketed in over 100 locations across the US.
The Art of Shaving's Values
Devoted towards helping men all over the world to experience the perfect shave, The Art of Shaving markets its wet shaving regimen that helps minimize shaving discomforts such as nicks, cuts, razor burns, ingrown hairs and dry skin. The line, 4 Elements of the Perfect Shave, brings the customers high quality products for optimal shaving performance. Shaving products are carefully formulated with 100% pure essential oils with no synthetic dyes, fragrances, alcohol and other harsh ingredients that may irritate the sensitive skin of the face. Likewise, shaving tools such as shaving brushes are carefully designed to deliver a rich, warm and protective lather to the face. Shaving razors are handcrafted with a comfortable grip and balance. Nurtured by the talent and overwhelming passion of its founder, the company continues to develop and market these high quality shaving products at fine retailers such as Barneys New York, Bloomingdale’s Neiman Marcus, Holt Renfrew, Macy’s, Nordstrom, and Saks Fifth Avenue.
What makes The Art of Shaving unique?
From its humble beginnings in a small kitchen, The Art of Shaving now achieves outstanding success. It continues to expand as it gains more customers on its online retail store, and as its first international store opens in Moscow. The Art of Shaving invites more and more people to upgrade their shaving ritual, and to experience the benefits of The Perfect Shave. The company takes pride in the positive experience of the customers with its shaving products. Shaving may be an unremarkable daily routine for many, but The Art of Shaving is able to bring art, passion and extreme comfort to this simple activity.