The Limited's History
Bella Cabakoff immigrated with her family to Ohio. They came from Russia wherein they were supposed to be executed. She first started out as a buyer from Lazarus department store chain. She is well known to be the youngest buyer back then. She then decided to open a store with her husband in the year 1951. They named the store “Leslie’s”. Leslie Wexner then started to train to open up his own store. The first store operated by Leslie Wexner was opened at Kingsdale Shopping Center in Upper Arlington. Instead of making another general merchandise store like what his parents has made, he decided to create a store catering towards young women. He named the store “The Limited.” In the beginning, the things that were being sold were limited but then it started to acquire other stores like Victoria’s Secret, Lane Bryant Stores and Abercrombie & Fitch to name a few. After some time, they also opened a store named “Limited Too”. The store was later renamed to “Justice” as people know today.
The Limited's Values
Even though the store ownership of limited has been transferred (about 75%) to Sun Capital Partners Inc on August 2007, the values of the store remain to be the same. The store wants to make sure that it is able to make the modern woman feel confident about herself. With the items that are inspired from the latest fashion trends and even runway looks, modern women can make the streets their own runway and their offices their places to become better. The store also makes sure that there are different styles for women of different sizes and heights. The trendy styles that change from season to season are still being offered to a lot of women today. This is the main goal of “The Limited”, to make sure that all women are confident and at ease with themselves and the clothes that they wear.
What makes The Limited unique?
This company is known to offer what women want even in Justice, they are able to serve clothing and other items that kids truly love. The company aims to make women feel good about them. Since “The Limited” has been around for 50 years, a lot of women trust the store and all of its latest offerings. It also has various store locations which can make it easy for people to find store wherein they can acquire new clothes.