The Oatmeal's History
Matthew Inman, a website designer, changed into a full-time cartoon artist with The Oatmeal, a website launched in 2009 and dedicated to comics and articles conceived by the author. The website grew in popularity and by 2010 attracted over 4 million unique clicks every month. It publishes handwritten and drawn comics, articles, quizzes, and sells merchandise riding on brand popularity. It earns advertisement and merchandising income.
The Oatmeal's Values
The Oatmeal releases comics on different topics including English grammar, food, cats and shopping guides. Other items like uniquely-designed greeting cards, posters, stocking stuffers, mugs, stickers, and shirts are also sold. The company supports worthy causes and raised $1.7 million to aid expansion plans of Tesla Science Center in 2012.
What makes The Oatmeal's unique?
The Oatmeal is a reflection of Mathew’s popularity with the masses. A crowd funding game campaign launched in January 2015 collected $2 million in just one day. The site has released several hardbound books and used platforms like Amazon to increase sales as well.