Ticketmaster was founded in 1976 in Phoenix, Arizona by Albert Leffler, Peter Gadwa, and Gordon Gunn. The company was founded as a promotional outlet for venues that didn't want to manage the overhead associated with advertising and distributing event tickets on their own. The service ticketed its first event at the University of New Mexico and the rest is history. Today, Ticketmaster sells seats for everything from symphonies to the Olympics and is publicly traded on the NASDAQ under ticker: TKTM.
At Ticketmaster, it is almost literally ALL about the fans. The company actively listens to feedback and makes real substantive changes based on what they hear from the fans. In 2010, the company merged with rival Live Nation to offer even more events from which fans can choose.
What makes Ticketmaster unique?
Live Nation, now operating under Ticketmaster hosts the In-House Artist Project, which helps smaller bands and performers gain a nation (or even worldwide) presence. The Project leverages user voting a fun events like battles of the bands to find undiscovered talent and give them the tools to succeed in entertainment.