Based in Chicago, ULTA was founded by Richard E. George in 1990. The beauty retailer is one of the largest in the United States offering mass, salon, and prestige products to people in the United States. By 2013, the company had opened 675 stores and by August 2014 the number increased to 715 stores across 47 US states. The company has aggressive plans to own 1,000 stores by 2017. It also has an online store ulta.com with one-stop solutions for beauty products.
ULTA sells over 20,000 different products across 457 brands. The average store occupies an area of around 10,000 ft.² offering beauty products for skin and hair care, make-up, bath and body, salon styling, and fragrance. The company is committed towards charitable organizations like The Breast Cancer Research Foundation. Several programs are in place to collect funds for cancer prevention and cure.
What makes ULTA unique?
ULTA offers signature services at its reputed Benefit Brow Bars including brow shaping and facial waxing. Every story has a fully equipped salon attached. Hair and skin services are offered by professional hairstylists and qualified dermatologists. Company stores offer exclusive cosmetics to loyal customers. Brand popularity increases with the customer loyalty program.