Virgin Mobile's History
Richard Branson was just 17 years old when he ventured into business in the 1970s with a student magazine. Through the years, he ventured into new niches and started the Virgin Group in 1989 as a holding company with core businesses in entertainment, travel, and lifestyle. Virgin Mobile was set up with existing communication giants in different countries leading to eight independent licensees managing operations in the United States, Chile, India, Mexico, United Kingdom, Arabia, Australia, South Africa, Canada, Colombia, France, and Poland. Virgin Mobile USA was set up in 2002 offering no-contract nationwide prepaid wireless services in conjunction with Sprint Network. The company provides mobile phones from entry-level brands to upper brands operating under the Android and IOS platforms. Over 40,000 stores operated by major retail chains like Walmart and RadioShack stock company handsets. It has set up virginmobileUSA.com for online bookings. Around 150,000 retail units offer top-up offers and other packages. Innovative marketing campaigns are promoted through active social networking and other advertisement means.
Virgin Mobile's Values
Virgin Mobile USA allows customers to choose type of phones they need with a service plan. Wireless plans are introduced with minimum plans initiated at $20 per month. Customers can choose a host of services offered under the popular no-contract unlimited plan including currently running campaigns such as the Wi-Fi Lovers Delight as the entry-level package up to the Unlimited + International + Extra including high-speed data packages. Data Sharing Done Right is an innovative new plan allowing customers to share quota among different users. Up to four lines can be added to a single account, and all multi-line packages come with free mobile hotspots. PayLo brings in minimum payment deals so customers can buy mobiles; activate services combining data, text, and call minutes; and use flexible payment options to switch between available options as and when desired. 3G/4G high-speed data plans are covered under the Broadbandand2go Plans with available fixed plans. Users pay in cash for top-ups to extend services. Flexible packages ensure customers can change plans whenever they need to and work out the best package through periodical usage checks. The company has won the Effie Silver award in 2013 as one of the best Internet/telecom service providers.
What makes Virgin Mobile's unique?
Virgin Mobile USA introduced the no-contract data sharing plans available at Walmart reducing multi-line data sharing plans to $30 per line. Plans are introduced for four different brands of 4G LTE smart phones with the company focusing on introducing aggressive low-priced, high-speed packages through innovative campaigns. Users can easily switch over to a company mobile service from other operators and communicate with family and friends across the world. Special discounts are offered on mobiles associated with specific usage plans as part of promotional activities including $100 off on a $179.99 mobile phone offered in 2015. Payments can be made via credit or debit cards through online secure payment processes.