Under the name Nature's Wealth Company, Vitacost started in 1994 as a third party retailer for vitamins and nutritional supplements. Vitacost.com was started in 1999 as an e-commerce company expanding its portfolio to food products and beauty products too. It is headquartered at Baco Raton in Florida and its manufacturing facility was set up in North Carolina in 2008. However since 2012, it has been doing third party licensing. A fast growing company, Vitacost went public in 2009 and was acquired by Kroger in 2012 for a whopping $280 million.
Vitacost is an innovative venture that provides a bouquet of items to its customers from beauty supplements to sports supplements to herbs, baby care products, vitamins and a lot more. The company realizes that different individuals have different health goals and accordingly their need for nutritional supplements also differ, hence they constantly strive to provide all kinds of products at discounted prices.
What makes Vitacost.com's unique?
While most of the companies operating in this industry do pricing of their products with the mindset that no matter what may be the cost, if an individual is health conscious he will buy the product, however, Vitacost believes in taking the 'cost' out of healthy living by offering affordable products at attractive discounts.