Warby Parker's History
Four University of Pennsylvania students started Warby Parker in 2010 with a seed capital of $2,500. The brand is typically American with manufacturing capabilities established in China. The company shipped over 100,000 pairs of sunglasses throughout 2011 and raised capital for retail activities from 2011 until 2013. It has stores and showrooms at several US locations including New York, Chicago, and Miami creating interactive programs to display sale items.
Warby Parker's Values
Warby Parker has in-house designers creating high-quality prescription eyewear for worldwide clients at highly discounted prices. Reputed fashion houses including Vogue have rated the company highly. It has a donation program wherein approximately 500,000 pairs of eyeglasses have been donated through its association with the non-profit organization VisionSpring.
What makes Warby Parker's unique?
Warby Parker has the unique Home Try-On program in place for customers to pay only after the product is shipped. Real-live shopping experiences are created online to help customers make informed purchase decisions. The company introduces innovative sunglass collections and publishes interesting books.