It was electronics wholesaler Matt Ruthledge who created Woot. It was first started in the year 2004. What it did in the beginning was it made sure that it is able to offer one discounted item a day. It started out with selling electronic gadgets but it has expanded to selling more items such as computer hardware, clothes, wine and other items. It is quite obvious that Woot is like a one stop shop but the main difference is that it can be accessed online. In the year 2010, it was acquired by Amazon. The company has changed a lot since then but it still makes sure that it is able to provide one deal every day in order to make the customers return every day to check out what is possibly the item that is on sale. The company makes sure that it is able to secure a site that will allow people to shop without worries.
Woot may be fairly new as compared to other companies but it is still more than a decade old. This alone makes it obvious that the reason why this company was able to stay afloat is because of its many values. Woot makes sure that it communicates with its customers. This means that it gives special attention to what customers need and want. Another thing that the company values is privacy They know that their customers would like to be private with their transactions so they make sure that the details that will be released by the customers to purchase will not be released elsewhere. This way, customers can make sure that they are safe even if they are purchasing a lot of things for big amounts of money through the website.
What makes Woot! unique?
The main reason why the company is unique is because it does not only aim to be a company wherein people can purchase the things that they want. Rather, they would like to be recognized as a lifestyle. This is something that can be integrated into people’s daily lives. The company makes sure that people are able to understand that there is no need to purchase items that are expensive just because they are well liked because with Woot, those items may be available for much lower prices. Generally, the company is unique because it has a fun and quirky environment. People will not know how it is like until they get to experience purchasing from the site.