Yankee Candle's History
Michael Kittredge, the founder of Yankee Candle Company was founded in South Hadley, Massachusetts. He gained an interest in making candle after he first made his scented candle that he named Christmas 1969. He made them out of melted crayons. When his other neighbors said that they are interested in the candles that he made, he started producing candles more and more. He did not start out the company alone however; he had help from Susan Obremski and Donald MacIver. It was Susan’s father who made the heated room which made it easier for candles to be made. It was in the year 1983 when the company expanded and moved to South Deerfield. In the year 1988, Michael sold the company to Forstman Little. It was sold again to a different company in the year 2007. Kittredge who started out the business created a business of his own that he made with his son. Right now, the company is known for its wide assortment of unique looking candles all with different scents and shapes.
Yankee Candle's Values
Yankee Candle may have been sold off to different companies over the past years but the main goal of this company which is to spread the love for candles. At the time when it was created, the selection of candles were not that great but since the company started, the wide range of products that the company sold has garnered a lot of fans. Yankee Candle is truly a company that makes sure that it offers a wide selection of goods to people. The different selections can be hard to choose from but the staff members that are highly trained will make sure that each customer will leave the store with the best candle choice. They are also concerned about the fragrance of the candles that they are selling. As much as possible, they would like to make sure that each fragrance is unique and fits the candles that they are selling.
What makes Yankee Candle unique?
This company is unique because it makes sure that customers will have the best fragrance experience with a wide array of scents to choose from. These scents are placed in unique looking candles that can be used or displayed depending on how people would like to make use of it. There are fragrances that are meant to be sweet; some are meant to be musky. There are also some scents that are meant to be used during festive events. There are also instances when scents can simply be clean.