Zales is the biggest operator of retail jewelry stores in the U.S. which has over 2,300 locations—small kiosks and stores that are strategically located in all 50 states of the country as well as in Canada and Puerto Rico. The story of the company began in 1924 in Texas where William Zale, Morris Zale and Ben Lipsy acted on their vision of offering customers with high quality merchandise with the lowest price possible to the opening of the first Zales store. The idea of the founders of offering higher priced items to all consumers was materialized with the a revolutionary credit plan which is ‘a penny down and a dollar a week’. While this marketing strategy did prove effective, it was the hardwork of the dedicated employees and the friendly customer service that led to the expansion of Zales as it stood strong with 12 stores in Oklahoma and Texas by 1941.
The company has grown from just one store that used to sell jewelry along with cameras and appliances to a leading international jewelry corporation to being the largest fine jeweler in retail shopping malls not just in the U.S. but also in Canada and Puerto Rico. The focus of Zales had always been on providing its customers with a wide array of choices especially for those who are seeking excellent value in fine jewelry and for this reason, the company designs and sells much of its jewelry to meet the tastes and expectations of its customers as far as quality and style are concerned. As the most well-known name in retail jewelry, Zales offers a wide selection of both classic and contemporary styles with its stores selling more diamonds than any other jeweler in the U.S. Aside from diamonds, this company also sells cultured pearls, gold and an extensive selection of wedding jewelry. As a matter of fact, its bridal collection is considered as the largest part of the chain’s business.
What makes Zales' unique?
Through providing its customers with fine jewelry for more than 80 years now, Zales has grown from a small store into a very big company which is one of the most trusted jewelers in the whole world. Zales wants to make sure that its customers get to enjoy the full, perfect beauty as well as brilliance of its diamond jewelry so it backs all its products with Lifetime Diamond Commitment. What this means is that if a customer is not satisfied with his or her purchase for any reason, the buyer may return the item within 30 days and get the payment back. It’s Zales’ expertise, knowledge and size that makes it stand above its competitors so if it’s jewelry that you’re looking for, shop at Zales and be glad that you did.